Steve Stefano founded Joico International in 1975 and started a chain of salons in southern California. Joico scientists and salon professionals introduced keratin protein, the substance that makes up hair's natural fabric, in hair care products. This ingredient, ********* undation for all Joico hair care products. Styling products were added to Joico's product mix in 1998. Joico also makes and distributes the K-Pak Collection, an entire line of reconstructing products, including a shampoo, conditioner, leave-in protectant, protective serum and the original K-Pak Deep Penetrating Reconstructor. In December 2001, Joico International became part of the Zotos International family, one of the professional beauty industry leaders. It manufactures and markets a range of hair care, hair color and texture service options for salons and salon professionals.
Steve Stefano founded Joico International in 1975 and started a chain of salons in southern California. Joico scientists and salon professionals introduced keratin protein, the substance that makes up hair's natural fabric, in hair care products. This ingredient, ********* undation for all Joico hair care products. Styling products were added to Joico's product mix in 1998. Joico also makes and distributes the K-Pak Collection, an entire line of reconstructing products, including a shampoo, conditioner, leave-in protectant, protective serum and the original K-Pak Deep Penetrating Reconstructor. In December 2001, Joico International became part of the Zotos International family, one of the professional beauty industry leaders. It manufactures and markets a range of hair care, hair color and texture service options for salons and salon professionals.